OnWAX Media Holding Corp. (WAX) is the leading distributor of action and outdoor sports films, across the broadest and most advanced platforms available to the genre. Its films feature from skateboarding to skiing, snowboarding to mountain, biking to surfing, and moto-cross. Knowing that their primary market of males 15-34 were looking for new ways and channels to access their favorite action sport videos, WAX called on Sudden to help them develop and launch a new online streaming platform www.onwax.comthat offered full-screen HD quality videos. Working together with CSG’s ecommerce solutions, Sudden developed a streaming video service that offers fans the ability to subscribe on a monthly basis or VOD (video on demand). The site was developed to provide an adaptive full-screen experience no matter what the screen resolution. The site is also built to accommodate the publishing of news, reviews and user comments.