wax
WAX Media, the largest distributor of action sports videos, engaged Sudden to help deliver a streaming video platform (www.onwax.com) that supports their new subscription and VOD platform made specifically for action and outdoor sports enthusiasts. Working together with CSG, who provided the ecommerce backend, and Akamai who developed a custom Silverlight player, Sudden tailored the Drupal CMS to handle all the content data and display, community functions, blogs and calendars.
highlights
- Developed Drupal CMS for publishing content
- Integrated ecommerce solution and streaming video player
- Helped WAX streamline the user experience
OnWAX Media Holding Corp. (WAX) is the leading distributor of action and outdoor sports films, across the broadest and most advanced platforms available to the genre. Its films feature from skateboarding to skiing, snowboarding to mountain, biking to surfing, and moto-cross. Knowing that their primary market of males 15-34 were looking for new ways and channels to access their favorite action sport videos, WAX called on Sudden to help them develop and launch a new online streaming platform www.onwax.comthat offered full-screen HD quality videos. Working together with CSG’s ecommerce
solutions, Sudden developed a streaming video service that offers fans the ability to subscribe on a monthly basis or VOD (video on demand). The site was developed to provide an adaptive full-screen experience no matter what the screen resolution. The site is also built to accommodate the publishing
of news, reviews and user comments.