As most of Sudden’s clients are in the media, publishing and entertainment business, the publishing and leveraging of video content on the web is a natural extension of their business. With the constant enhancements of software like Adobe’s Flash and Microsoft’s Silverlight, the ability to display high-quality video is becoming easier than ever. And with the simplicity of video platforms, like Brightcove and The Platform, the management of large online video catalogs is becoming as standardized and the publishing of text as images to the web were a few years ago.