This is an image from our office window if we had been in business in 1903. We’ve been around a long time, but not that long.
Once Sudden feels that we have a clear understanding of the internal needs, opportunities and challenges of our clients and their project, we spend time looking at the marketplace doing a market (or competitive) analysis. We study trends and determine “best of breed” solutions that most closely resemble the needs of the project at hand. Finally, knowing that no two businesses have exactly the same challenges and opportunities, we use our market experience to position our clients and to help differentiate their offerings.
Almost everyone knows what a mobile phone is, because almost everyone has one, right? And due to the popularity of smartphone technology (like iPhone and Android), more and more people are taking for granted the variety of applications and experiences that these devices offer. But do they ever consider what is involved in trying to concept or design the product in the first place? Few do. If you’re like a lot of our clients, you want to be in this space, but you don’t know where to start. Sudden can help you decide how your brand can be best served by mobile technology, and we can help you define what that product might be and the best solutions to develop it.
In Sudden’s case, this applies specifically to the monetization of online and digital offerings. That includes the process of converting your site traffic into a sustainable revenue stream. These days there are many options for online publishers, including advertising, sponsorship, subscription, pay per view, “freemium” and virtual goods. Lately, it seems the best strategy for most of our clients is a combination of a few of these approaches, though which solution might work best for your organization depends on your content, your audience, and the competitive nature of the general market.