Information architecture is the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. For Sudden, IA is the important intersection between design and technology – and more specifically, it is the interrelationship between usability and database design.
An intranet is a private computer network that uses Internet Protocol technologies to securely share information and operations within your organization – as opposed to the internet, which refers to a network between organizations. Sometimes the term refers only to the organization's internal website, but also may be a more extensive part of the organization's information technology infrastructure, and consist as a platform for internal communication and collaboration.
This one can be as hard to explain as iTV, but in very simple terms it can be described as an internet experience delivered through a television viewing platform. It sometimes is described as a television experience delivered through a web-based platform. Sudden has been engaged by media brands like Reuters, to help them concept new ways to view and navigate their content in a “10 ft. experience” for ITV.
Describes a number of techniques that allow viewers to interact with content as they view it. It can mean a lot of different things to different people, everything from voting for your favorite performer on “American Idol” to clicking on Jennifer Aniston’s sweater so that you can purchase it. When it comes to ITV, brands come to Sudden to help them create the best user experience. Over the years, we’ve worked closely with the AFI’s Digital Content Lab, Rainbow-Cablevision and Viacom to create innovative and engaging iTV products.