The technology was popular in the late 1990s with the increase of computer usage. Music CDs often included music videos, wallpapers, and other various content. When Sudden started, we all thought Enhanced CDs were going to revolutionize the music business, much like music videos did in the ‘80’s. Why not, right? Didn’t count on the MP3. We’re sorry, music business, but it was nice while it lasted.
If you know Bob or Lan, you know they already had a few careers before Sudden, so they decided from the beginning that there was no sense in starting a new business if they weren’t going to enjoy it. One of the guidelines of Sudden is that you enjoy the work you’re doing. That doesn’t mean that everything is going to be easy. We also love a challenge. But it does mean that we bring a certain sense of passion to everything we do. And that kind of passion and joy can be contagious.