In the wake of ongoing concerns regarding the portrayal of violence and other content in today's media, the National Cable & Telecommunications Association (NCTA), in partnership with with the Motion Picture Association of America (MPAA), the National Association of Broadcasters (NAB) and other media organizations, wanted to raise public awareness of media responsibility with a campaign that promoted the TV and Film Ratings system and the capabilities of TV Parental controls.
The campaign’s goal was to educate families about the TV and film ratings systems and to help them better understand the impact of the media they watch. A critical factor in this campaign was to use mobile as a primary tool to communicate that story.
With over 75% of TV watchers now using a second screen while watching TV, and 1 in 4 online searches conducted on mobile devices (Source: WebDam Solutions, 11/13) Sudden realized a mobile app would provide a much better platform for educating the general public than a standard desktop experience.
Whether a parent was looking for rating appropriate entertainment or a better way to program the Parental Controls on their set-top box, putting the information in an easy to use experience for both smartphone and tablet just made the most sense.
Also, it was critical for NCTA and its partners to be able to quickly communicate their public policy mission with an engaging mobile video experience that best told its story.
The TV Boss exceeded expectations in several critical areas: