NBCU was launching a new syndicated talk show hosted by popular national radio personality, TV host and best selling author, Steve Harvey. Capitalizing on the "King of Comedy's" popularity, NBC wanted to leverage his existing fan base to create a vibrant digital presence for the Steve Harvey Show that delivered his unique blend of common sense advice and humor.
Sudden developed a digital strategy and site design that used social media tools to aggregate and leverage the social power of his existing online audience. Sudden created a site where fans could find multiple ways to engage with the show and each other, including videos clips, polls, caption contests, and easy ways to get tickets.
Another solution for increasing engagement included using the site as a platform for submitting fan stories, show ideas and comments from Facebook, Twitter and YouTube. All of this content would have been hard to manage and update without Sudden creating an easy to use open source Content Management System (CMS) that allowed the Steve Harvey staff to take control of their content.
SteveHarveyTV.com has successfully delivered in these areas: